Introduction You’ve probably heard about the mobile revolution that’s taking place. It’s not something that’s coming, it’s already here. In fact, it arrived years ago and has been growing steadily ever since. Mobile traffic is higher than desktop for almost everyone except for a few sites like Facebook and YouTube […]

Introduction Analytics has been around for decades, but it’s only recently that it’s gained popularity as a way to drive marketing campaigns. Marketers have been using analytics for years to collect and analyze data about their customers and other people in the same demographic group. So what’s new? Today, marketers […]